
Helping Companies Discover the Lost Art of Complex, Enterprise Selling
Lighthouse Sales Solutions
John Huettel


After 30 years of selling, coaching, and transforming enterprise sales teams, I wanted to step back and try to help as many people as I can make more money by improving their approach and strategy to the enterprise sale.

I Help People Make More Money
5x CRO and a CEO
4 successful exits worth close to $1 billion dollars
2 deals closed with over $10m in license value
Increased ACV by 10x for one transformation
Led multiple sub scale companies to high growth and successful exits​
In all cases, the common denominator was a better enterprise sales team and the ability to sell larger deals
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I Have Experience in Many Different Types of Enterprise Business Applications
I have always sold complex, high value, business applications that were very expensive and had long sales cycles. If your ACV is $200k and higher, the sales is by definition complex and requires a very thoughtful and strategic sales effort.
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Here are some of the SaaS solutions that I have sold:
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Supply Chain Optimization
Production Scheduling
Price Optimization
Revenue Management
Merchandise and Assortment Planning
Asset Accounting and Tax for Public Utilities
Accounts Receivable Lifecycle Planning
Absence Management
Environmental Compliance
Fuel Optimization
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I Have Experience Selling into Many Different Industries
Manufacturing:
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CPG
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Footwear and Apparel
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Process
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Discrete
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High Tech
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Retail
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Fashion
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Hardlines
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Grocery
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Convenience Store and Fuel
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Utilities
​Construction
Hospitality
Mortgage/Financials
Healthcare
Defense Contractors
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I Have Helped Companies at Every Stage of Their Journey
Venture backed
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Series B
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Series C
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PE Backed Growth Equity
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Early stage
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Mid Stage
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Bootstrapped​
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Publicly Traded
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Whether you are sub $10m in ARR or a very mature, large SaaS company, I understand your stage and have experience improving your sales efforts and enterprise value.
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Just a few
Testimonials







